While I was working at Experiences for Mankind in San Diego, I worked on a project for The Mirage Hotel in Las Vegas. They wanted an interactive landing page experience that all of their marketing campaigns pointed to.
Dynamic Landing Page Experience
The Dynamic Landing Page Experience was a microsite of sorts that all of The Mirage’s other marketing efforts would point to. This was the landing page experience and home base for any of their respective email blasts, banner ads, or any other digital promotional materials. There were 3 separate experiences for the 3 demographics of this campaign. One for Gen Y, Gen X, and Baby Boomers. The idea was to guide the user (depending on users age) through an experience that told the story of an entertaining stay at The Mirage Hotel. The experience points out the hotels features and amenities all while tying in social media, sharing capabilities, and interactive media throughout the experience.